Man, what is not to love about this place. The pizza isn't really comparable to what normally passes for pizza especially in LA. But even if you've been to the Pizza Meccas of Chicago and New York you are in for something different, amazing and in a class by itself. Plus the salads, the appetizers, the wine. Every once in a while a place lives up to the hype. This is one of those places.
This place is sad. After dealing with the reservations person, it sounded like it is on the verge of closing. Their policies regarding weekend "reservations" change daily and the whole club seems to reek of desperation - financial and otherwise. Is a "table reservation" required for 2, 4, 6 or 8 people? How many bottles per table minimum? What's the difference between the "guest list" and a "standing room reservation"? Don't ask me because you'll get a different answer every time you ask. And then again, you may never get an answer.
Nothing lasts forever in Hollywood and but it's still tragic to see how far and fast this place is falling. Maybe they're running out of people who will pay $250 for bottle of 4-tier liquor like Bacardi? Who in their right mind wants to drink Bacardi all night? Probably the guy that mixes it with Diet Coke. Can you say classy? Maybe put some Rose's lime juice in there to balance it out...mmm... sexy...
Maybe it's due to the complete flake who takes the reservations. Certainly lack of communication skills have ruined better ventures then this excuse for a bar.
Maybe the place smells awful. Not just any awful but vomit awful.
Ultimately, who knows what's up with this place - maybe someone can do a post mortem after they close their doors for good.