if grey goose can be popular and well regarded simply because of its artificially marked up price, which is absolutely the case, why cant a good liquor like makers do the same for more honest reasons? this GMO corn thing bugs me though..
@Bigmouth hmm from my recollection he tore the contestant up just for using it at all, saying that it was a totally artificial flavor (which is accurate since it contains no actual truffle). to me that makes him a charlatan
he once bitched some poor wannabe chef out on national TV for using truffle oil. not that i'd ever regularly watch him but i saw a clip. he was absolutely as condescending and abusive as possible about it (of course), and now its his ticket to charging 5x the value of his pitiful food